| Chris Anderson | FREE: The Future of a Radical Price |
| Paul Arden | It's Not How Good You Are, It's How Good You Want To Be |
| Brian Ashcraft with Jean Snow | Arcade Mania: The Turbo-charged World of Japan's Video Game Centers |
| Julian Baggini | The Pig that Wants to be Eaten and 99 Other Thought Experiments |
| Stephen Baker | The Numerati |
| Alan Beattie | False Economy: A Surprising Economic History of the World |
| Michael Chabon | The Yiddish Policemen's Union |
| Stephen M. R. Covey with Rebecca R. Merrill | The Speed of Trust: The One Thing That Changes Everything |
| Tyler Cowen | Create Your Own Economy: The Path to Prosperity in a Disorganized World |
| Chris Denove and James D. Power IV | Satisfaction: How Every Great Company Listens to the Voice of the Customer |
| Niall Ferguson | The Ascent of Money: A Financial History of the World |
| Mark L. Frigo and Joel Litman | Driven: Business Strategy, Human Actions, and the Creation of Wealth |
| Neil Gaiman | Odd and the Frost Giants |
| Neil Gaiman and Michael Reaves | Interworld |
| Benjamin Gilad | Business War Games: How Large, Small and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition |
| Seth Godin | Purple Cow: Transform Your Business by Being Remarkable |
| Sasha Issenberg | The Sushi Economy: Globalization and the Making of a Modern Delicacy |
| Craig Karmin | Biography of the Dollar: How the Mighty Buck Conquered the World and Why It's Under Siege |
| Koushun Takami | Battle Royale |
| Stephen Leeb | Game Over: How You Can Prosper in a Shattered Economy |
| Jonah Lehrer | How We Decide |
| Martin Lindstrom | Buyology: How Everything We Believe About Why We Buy Is Wrong |
| Danny Meyer | Setting the Table: the Transforming Power of Hospitality in Business |
| Haruki Murakami | What I Talk About When I Talk About Running (A Memoir) |
| Dan Roam | Back of the Napkin: Solving Problems and Selling Ideas with Pictures |
| John Rolfe and Peter Troob | Monkey Business: Swinging through the Wall Street Jungle |
| John Rosenberger, John Nash and Ann Graham | The Deciding Factor: The Power of Analytics to Make Every Decision a Winner |
| Peter Sheahan | Flip: How to Turn Everything You Know on Its Head and Succeed Beyond Your Wildest Imaginings |
| David M. Smick | The World is Curved: Hidden Dangers of the Global Economy |
| Don Tapscott and Anthony D. Williams | Wikinomics |
| Dana Thomas | Deluxe: How Luxury Lost Its Luster |
| Rob Walker | Buying In: The Secret Dialogue Between What We Buy and Who We Are |
| Carlos Ruiz Zafon | The Angel's Game |
| Various | What Matters Now |
Fewer fiction on the list this time around, and a fair bit of pass-along reading from my dad. While there are a couple of misses on the list -- didn't much care for Flip! or Create Your Own Economy -- there are several that are absolutely exceptional, such as Free, The Sushi Economy, What Matters Now, and what I feel was the best book I read this year, Buying In.
All in all, a great reading list for 2009. As for 2010, I've only got three books on queue right now (one of which is my copy of Nancy Duarte's Slide:ology that's been sitting on my shelf for months!), so suggestions are very welcome.
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