Books of 2010

As I usually do this time of year, here's a look back at my reading list that was:

AUTHOR	TITLE
Dan Ariely	Predictably Irrational: The Hidden Forces that Shape Our Decisions
	The Upside of Irrationality
Leo Babauta	focus: A simplicity manifesto in the Age of Distraction
Albert-László Barabási	Bursts: The Hidden Pattern Behind Everything We Do
John D. Barrow	100 Essential Things You Didn't Know You Didn't Know: Math Explains Your World
Josh Bernoff and Tim Shadler	Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Nick Bilton	I Live in the Future & Here's How It Works: Why Your World, Work, and Brain are Being Creatively Disrupted
Bryan Burrough	The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes
Nicholas Carr	The Shallows: What the Internet is Doing to Our Brains
William A. Cohen	A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher
Avinash K. Dixit and Barry J. Nalebuff	The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Nancy Duarte	slide:ology: The Art and Science of Creating Great Presentations
Jasper Fforde	Shades of Grey
Jason Fried and David Heinemeier Hansson	Rework
Carmine Gallo	The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Seth Godin	Knock Knock
	Linchpin
	Money for Nothing (and Your Clicks for Free)
	Who's There
Jay Greene	Design Is How It Works: How the Smartest Companies Turn Products into Icons
Chris Guillebeau	The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World
Chip and Dan Heath	Switch: How to Change Things When Change Is Hard
Jeff Jarvis	What Would Google Do?
Mitch Joel	Six Pixels of Separation
Mark W. Johnson	Seizing the White Space: Business Model Innovation for Growth and Renewal
Steven Johnson	Where Good Ideas Come From: The Natural History of Innovation
Michael Lewis	The Big Short: Inside the Doomsday Machine
Matthew E. May	In Pursuit of Elegance: Why the Best Ideas Have Something Missing
Hugh Macleod	Ignore Everybody (and 39 Other Keys to Creativity)
Christopher McDougall	Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
John Medina	Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School
Rafi Mohammed	The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Youngme Moon	Different: Escaping the Competitive Herd
Daniel H. Pink	Drive: The Surprising Truth About What Motivates Us
William Poundstone	Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Garr Reynolds	Presentation Zen Design
Nouriel Roubini with Stephen Mihm	Crisis Economics: A Crash Course in the Future of Finance
Gretchen Rubin	The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun
Todd Sattersten	Fixed to Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to the 21st Century Business
Clay Shirky	Cognitive Surplus: Creativity and Generosity in a Connected Age
Robin Sloan (ed.)	New Liberal Arts
Richard H. Thaler and Cass R. Sunstein	Nudge: Improving Decisions about Health, Wealth and Happiness
Jorge A. Vasconellos e Sa	Strategy Moves: 14 Complete Attack and Defense Strategies for Competitive Advantage

Certainly one of the better reading lists I've had in a while. I'm happy I got to write about most of the titles, too. In my opinion, the best of the lot were Different, Ignore Everybody, Presentation Zen Design and Born to Run. But really, I was very pleased to have had a chance to read the bulk of this material, which with only a couple of exceptions rate as outstanding.