To function as a professional in today's world, you have to learn to do a lot of things.
Create.
Communicate.
Cooperate.
Coordinate.
Compete.
Of these, the first is the most important: to Create.
If it were not for people who create, there would be nothing to communicate or over which to cooperate, coordinate or compete.
You can try to be as good at your job as you like, but unless you actually create, you're not much more than a pencil pusher, a faceless drone, an insignificant cog in a machine much bigger than yourself.
Ultimately, it's much too easy to be indifferent and simply surrender or go with the flow, and relatively harder to be creative, stick your neck out and make a difference.
[Image credit: 'Yappin'', a social object by Gapingvoid's Hugh MacLeod.]

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