Poke the Box

The question Seth Godin asks in his latest effort is both deceivingly simple and profoundly important: What have you started lately?

Poke the Box is a manifesto about taking initiative. It is a call to action for people to get over their inhibitions and get out of their own way and instead get out there and do something meaningful with their lives. And it's not just about kicking things off only for the sake of doing so. Rather, it's about getting started on projects with a reasonable expectation of success instead of setting out on mission impossible, about putting in the work rather than just phoning it in, about realizing that sometimes you do have to put yourself in a position to fail fast in order to succeed faster.

Certainly, these are themes that Godin has been espousing in much of his recent work. Yet, Poke the Box conveys this message with undeniable urgency, and is worthwhile reading for anyone who aspires to do things that matter. The message is crystal clear: Poke. Prod. Get started. Try stuff out. True: the worst that could happen is that it just won't work out. But you can always start over. And who knows? You might just accomplish something amazing.