It seems that there are only two ways to make a name for yourself in the modern workplace:
Be spectacularly bad at what you do.
Be unbelievably good at what you do.
Either way, you're bound to be top of someone's mind.
On the other hand, if you happen to fall anywhere in between you're likely to be glossed over -- assuming anyone even remembers you matter.
So given the alternatives, the choice is easy, isn't it?
P.S. Hugh MacLeod suggests that there is a third alternative: be the only one in the world who does what you do. Quite right...but much harder.
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