Yet this can be a double-edged sword: sometimes, our ability to accumulate and manipulate data outpaces our capacity to make sense of it all. Who hasn't come face to face with information and not know where to even begin? Who hasn't felt weighed down by the constant stream of reports to peruse and study? Who hasn't been overwhelmed with data overload?
Anyone who can relate to this situation will welcome Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information, a new book from Christopher J. Frank and Paul Magnone.
What Frank and Magnone offer in Drinking from the Fire Hose is a straightforward framework for making sense of data. It begins by asking what is the most important thing you need to know in order to move forward. the rest flows from there: finding out what really matters to your customers, putting short-term data into context, asking why data reveals the results it reveals, zeroing in on the most relevant data and what that tells us about our business, and identifying who the silent majority are that we can convert into loyal customers.
Or in short: Get the data, sift through what's relevant, and take action.
Admittedly, the book is written for a business audience, though it has application in other contexts as well. Further, Drinking from the Fire Hose also features interviews with a variety of resource persons, which gives the book a flavor of authenticity. While some may contest the authors' opinions and analyses of certain things -- they argue, I would say unconvincingly, that airports and airlines should have kept operating across North America and Europe despite the ash cloud from the eruption of Finland's Eyjafjallajokull volcano -- it is evident that the overall framework detailed by Frank and Magnone in their book is relevant and can stand on its own.
We live in a world where data is abundant and flows incessantly. Faced with this reality, Drinking from the Fire Hose is a book that might just help us cope.
[Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information will be published by Portfolio on 1 September 2011. This review is based on a pre-publication proof obtained through NetGalley.]